Saturday, March 15, 2008

Property Marketing, East Tennessee Style

All you non-Realtor types out there probably don't know about MLS E-Flyers. The concept is simple: instead of sending out 100s of paper flyers to agents all over Knoxville to market new listings or price reductions, you pay some money to an online service like MLSflyers.com, make an E-flyer and send it out to every member of the Knoxville Area Association of Realtors. Yes, it's kind of spam, but a) it only spams Realtors, b) it sells houses and c) it saves trees, so we deal with it.

So, one of my first tasks of the day is to click through these flyers that have accumulated in my inbox overnight. Usually they are pretty standard. Occasionally they here unintentionally hilarious. Here is a headline from an E-Flyer I opened up this morning:


SELLER WILL GIVE BUYER A $1000 WALMART GIFTCARD AND ONE YEAR SATELLITE TV!!!


Not mentioned in the flyer, but perhaps easy enough to guess is that this "home" is also very portable:


2 comments:

Jim Lee said...

I deal with e-flyers by entering the senders name in my spam filter.

No more emails from them or junk flyers advertising their overpriced listing.

Suzy Trotta said...

Ingenious. I like it. Thanks, Jim.